Part of Sanda’s integrated marketing communications strategy is to provide public relations and media relations services to our clients. This helps clients to get more bang for their marketing budget by having one firm handling all their messaging. We’ve been joined by Sanda associate Randy Unsbee, who adds his talent and experience in telling our clients stories to the media.

Randy has more than 25 years of award-winning experience in corporate communications. He has concentrated in technology public relations and sales for the past 15 years. He’s counseled a wide range of clients, from Microsoft to Sharp Microelectronics and for such agencies as Waggener Edstrom, Franson & Associates and the Young & Roehr Group. He was public relations director for ABC Technologies prior to its purchase by SAS.

Randy is a specialist in media relations and crisis communications. He earned his journalism degree with honors from Northern Illinois University and worked with newspapers and magazines before being recruited by public relations powerhouse Burson-Marsteller in Chicago. He has since earned the public relations industry’s highest honor, the Accredited Business Communicator (ABC) designation, and is currently completing a degree in e-business marketing and management.