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THE DEFINITION OF REENGINEERING
Copyright 1995 Michael Hammer
 

  • Reengineering is the radical redesign of business processes for dramatic improvement. Radical redesign means starting over- instead of changing or modifying our existing ways of working. We begin with a blank sheet of paper. A business process is a group of activities that create value for the customer. Order fulfillment, for example, is a process that consists of many activities, from order entry to shipping. Dramatic improvement means a quantum leap in performance-a tenfold increase in productivity or an 80 percent reduction in cycle time.
 

 


Marketing Presentation slide 12 of 23
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